Author: Trent Nusbaum
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The Journey to Founding Event Vendor Marketing
From Corporate Media to Culinary Arts to Creating an Agency When people ask how I started Event Vendor Marketing, I usually smile—because the truth is, the path here wasn’t straight. It was a winding, full-circle journey that began in corporate advertising, detoured through fine dining kitchens, returned to digital marketing, and eventually led me to Read more
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What Is Event Vendor Marketing?
The world of local events is powered by small businesses with big creativity—people who transform backyards into dance floors, blank venues into Instagram-worthy experiences, and ordinary weekends into lifelong memories. We call them event vendors—but we think a better name might be eventpreneurs. These are the caterers, DJs, florists, photographers, photo booth operators, rental companies, Read more
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Marketing Budgets For Event Pros
If you’re an event vendor—photobooth operator, caterer, florist, planner, or DJ—there comes a time when you need to get serious about your business growth. One of the most common (and important) questions we hear is: “How much should I spend on marketing?” The quick answer? A reasonable baseline is 10% of your gross revenue. But Read more
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Marketing for Photo Booth Businesses: Strategies That Drive Bookings and Beat the Competition
If you’re wondering how to market a photo booth business effectively in today’s digital-first world, you’re not alone. With so many photo booth rental companies popping up, it takes more than great backdrops and props to stand out. It takes a smart, tailored marketing strategy—one that consistently drives leads, books events, and builds long-term visibility Read more
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Local Businesses Can’t Rely on Social Media for Growth
In today’s digital age, it’s tempting for local service businesses to believe they can build a thriving brand on social media alone—especially by posting content organically on platforms like Instagram and Facebook. But the hard truth? Organic social media reach is at an all-time low, and relying solely on these platforms—especially without a paid strategy—can Read more
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No Actually, Your Website Probably Isn’t Optimized for SEO
If you’re a local business owner using Wix, WordPress, or Squarespace, chances are you’ve been told your site is “SEO ready.” Maybe you even installed a plugin like Yoast or set your meta titles and descriptions. But here’s the hard truth: according to the statistics, your website probably isn’t optimized for SEO in a way Read more
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How to Hire a Marketer for A Local Service Business
When you’re running a local service business—whether you’re a plumber, photographer, landscaper, or event vendor—marketing isn’t just a “nice to have,” it’s a necessity. But how do you hire the right marketer to help you grow? With so many options out there—from freelancers on Fiverr to massive agencies and everything in between—it’s easy to get Read more
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Is It Worth Investing in The Knot and WeddingWire for Event Service Businesses?
Are The Knot and Wedding Wire Worth It? If you’re an event service provider—whether you run a photo booth company, DJ business, catering service, or wedding planning agency—you’ve probably been pitched by lead generation platforms like The Knot, WeddingWire, Wedding Pro, or even Thumbtack. These sites promise a steady stream of leads in exchange for Read more
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Why Local Service Businesses Struggle to Scale: The Cost of Underinvesting in Marketing
Many local service business owners—whether in home improvement, events, fitness, or personal care—face a common challenge: they struggle to scale because they’re hesitant to invest in marketing. While the instinct to conserve cash is understandable, especially in early stages, this reluctance often leads to missed growth opportunities, inconsistent lead flow, and stalled revenue. The Real Read more
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AI Won’t Replace Your Marketing Agency—But It Will Change How You Compete
As artificial intelligence becomes more mainstream, many business owners are asking an obvious question:“Can I replace my marketing agency with AI?” The idea is tempting. Tools like ChatGPT, Jasper, and Canva’s AI features promise to write your content, design your ads, and even build your website. But here’s the truth: AI is just a tool. Read more