Category: Local Marketing

The world of local events is powered by small businesses with big creativity—people who transform backyards into dance floors, blank venues into Instagram-worthy experiences, and ordinary weekends into lifelong memories. We call them event vendors—but we think a better name might be eventpreneurs. These are the caterers, DJs, florists, photographers, photo booth operators, rental companies, Read more

If you’re an event vendor—photobooth operator, caterer, florist, planner, or DJ—there comes a time when you need to get serious about your business growth. One of the most common (and important) questions we hear is: “How much should I spend on marketing?” The quick answer? A reasonable baseline is 10% of your gross revenue. But Read more

When you’re running a local service business—whether you’re a plumber, photographer, landscaper, or event vendor—marketing isn’t just a “nice to have,” it’s a necessity. But how do you hire the right marketer to help you grow? With so many options out there—from freelancers on Fiverr to massive agencies and everything in between—it’s easy to get Read more

Many local service business owners—whether in home improvement, events, fitness, or personal care—face a common challenge: they struggle to scale because they’re hesitant to invest in marketing. While the instinct to conserve cash is understandable, especially in early stages, this reluctance often leads to missed growth opportunities, inconsistent lead flow, and stalled revenue. The Real Read more